By relentless understanding of marketer needs, Zuckerberg has managed to convince marketers to move gigantic budgets from traditional advertising to Facebook in just a few years. As proof, according to eMarketer, digital ad spending will surpass TV Ad spending by early next year. In just a few more years, marketing budgets will be predominantly digital, while traditional TV and Radio advertising will follow in the red ink drenched footsteps of newspaper ads.
The chatbot uses keywords that users type in the chat line and guesses what they may be looking for. For example, if you own a restaurant that has vegan options on the menu, you might program the word “vegan” into the bot. Then when users type in that word, the return message will include vegan options from the menu or point out the menu section that features these dishes.
Chatbots are increasingly present in businesses and often are used to automate tasks that do not require skill-based talents. With customer service taking place via messaging apps as well as phone calls, there are growing numbers of use-cases where chatbot deployment gives organisations a clear return on investment. Call centre workers may be particularly at risk from AI-driven chatbots.
There are several defined conversational branches that the bots can take depending on what the user enters, but the primary goal of the app is to sell comic books and movie tickets. As a result, the conversations users can have with Star-Lord might feel a little forced. One aspect of the experience the app gets right, however, is the fact that the conversations users can have with the bot are interspersed with gorgeous, full-color artwork from Marvel’s comics.
The first formal instantiation of a Turing Test for machine intelligence is a Loebner Prize and has been organized since 1991. In a typical setup, there are three areas: the computer area with typically 3-5 computers, each running a stand-alone version (i.e. not connected with the internet) of the participating chatbot, an area for the human judges, typically four persons, and another area for the ‘confederates’, typically 3-5 voluntary humans, dependent on the number of chatbot participants. The human judges, working on their own terminal separated from one another, engage in a conversation with a human or a computer through the terminal, not knowing whether they are connected to a computer or a human. Then, they simply start to interact. The organizing committee requires that conversations are restricted to a single topic. The task for the human judges is to recognize chatbot responses and distinguish them from conversations with humans. If the judges cannot reliably distinguish the chatbot from the human, the chatbot is said to have passed the test.
Using chatbot builder platforms. You can create a chatbot with the help of services providing all the necessary features and integrations. It can be a good choice for an in-house chatbot serving your team. This option is associated with some disadvantages, including the limited configuration and the dependence on the service. Some popular platforms for building chatbots are:
Enter Roof Ai, a chatbot that helps real-estate marketers to automate interacting with potential leads and lead assignment via social media. The bot identifies potential leads via Facebook, then responds almost instantaneously in a friendly, helpful, and conversational tone that closely resembles that of a real person. Based on user input, Roof Ai prompts potential leads to provide a little more information, before automatically assigning the lead to a sales agent.
Sometimes it is hard to discover if a conversational partner on the other end is a real person or a chatbot. In fact, it is getting harder as technology progresses. A well-known way to measure the chatbot intelligence in a more or less objective manner is the so-called Turing Test. This test determines how well a chatbot is capable of appearing like a real person by giving responses indistinguishable from a human’s response.
The main challenge is in teaching a chatbot to understand the language of your customers. In every business, customers express themselves differently and each group of a target audience speaks its own way. The language is influenced by advertising campaigns on the market, the political situation in the country, releases of new services and products from Google, Apple and Pepsi among others. The way people speak depends on their city, mood, weather and moon phase. An important role in the communication of the business with customers may have the release of the film Star Wars, for example. That’s why training a chatbot to understand correctly everything the user types requires a lot of efforts.
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Marketer’s Take: This is a good demonstration of how you can add a gaming dimension to your bots. If you’re a marketer that likes to tell stories, then you can design a choose-your-own adventure bot that educates and sells prospective customers that are following along. There are many twists and turns that can be built into a bot like this, so creative marketers will readily take advantage.
“There is hope that consumers will be keen on experimenting with bots to make things happen for them. It used to be like that in the mobile app world 4+ years ago. When somebody told you back then… ‘I have built an app for X’… You most likely would give it a try. Now, nobody does this. It is probably too late to build an app company as an indie developer. But with bots… consumers’ attention spans are hopefully going to be wide open/receptive again!” — Niko Bonatsos, Managing Director at General Catalyst