Companies use internet bots to increase online engagement and streamline communication. Companies often use bots to cut down on cost, instead of employing people to communicate with consumers, companies have developed new ways to be efficient. These chatbots are used to answer customers' questions. For example, Domino's has developed a chatbot that can take orders via Facebook Messenger. Chatbots allow companies to allocate their employees' time to more important things.
Fify claims to be an intelligent fashion discovery and transaction bot. “Fify will have memory and personality to behave just as humans. She will behave differently with different people. She will remember one’s taste and preferences. She will be context aware of what is happening in your world. Fify will first talk only about Fynd Fashion and eventually do all sorts of thing related to fashion — discuss trends, alert you about new arrivals, and even gossip about the latest fad of a movie star,” their blog claims.
Marketer’s Take: This is a good demonstration of how you can add a gaming dimension to your bots. If you’re a marketer that likes to tell stories, then you can design a choose-your-own adventure bot that educates and sells prospective customers that are following along. There are many twists and turns that can be built into a bot like this, so creative marketers will readily take advantage.
The word bot, in Internet sense, is a short form of robot and originates from XX century. The modern use of the word bot has curious affinities with earlier uses, e.g. “parasitical worm or maggot” (1520s), of unknown origin; and Australian-New Zealand slang “worthless, troublesome person” (World War I -era). The method of minting new slang by clipping the heads off respectable words does not seem to be old or widespread in English. Examples: za from pizza, zels from pretzels, rents from parents, are American English student or teen slang and seem to date back no further than late 1960s.
The idea was to permit Tay to “learn” about the nuances of human conversation by monitoring and interacting with real people online. Unfortunately, it didn’t take long for Tay to figure out that Twitter is a towering garbage-fire of awfulness, which resulted in the Twitter bot claiming that “Hitler did nothing wrong,” using a wide range of colorful expletives, and encouraging casual drug use. While some of Tay’s tweets were “original,” in that Tay composed them itself, many were actually the result of the bot’s “repeat back to me” function, meaning users could literally make the poor bot say whatever disgusting remarks they wanted.
At Facebook’s F8 Developers Conference, Messenger Bots were announced. These bots are being developed by media corporations and retailers alike and very quickly so which raises the question as to what a Messenger bot is and how it’s useful to so many different types of companies. Even more important to know is what these bots mean for the average user, whether or not they will always be safe or can they present a potential threat if they are developed by anyone with malicious intent. Here’s a the answer to all that and more.