You can ask Besure to find you any type of restaurant imaginable and it will find it for you based on your location. But the only locations it serves, are Copenhagen and San Francisco and nothing in-between (so far). Two great cities for cuisine, but the populations are small and so the coverage is light. You can be sure they expand in the near future.
By relentless understanding of marketer needs, Zuckerberg has managed to convince marketers to move gigantic budgets from traditional advertising to Facebook in just a few years. As proof, according to eMarketer, digital ad spending will surpass TV Ad spending by early next year. In just a few more years, marketing budgets will be predominantly digital, while traditional TV and Radio advertising will follow in the red ink drenched footsteps of newspaper ads.
The bot (which also offers users the opportunity to chat with your friendly neighborhood Spiderman) isn’t a true conversational agent, in the sense that the bot’s responses are currently a little limited; this isn’t a truly “freestyle” chatbot. For example, in the conversation above, the bot didn’t recognize the reply as a valid response – kind of a bummer if you’re hoping for an immersive experience.
The issue is only going to get more relevant. Facebook has made a big push with chatbots in its Messenger chat app. The company wants 1.2 billion people on the app to use it for everything from food delivery to shopping. Facebook also wants it to be a customer service utopia, in which people text with bots instead of calling up companies on the phone.
Ideally used for customer service functions Botsify is another Facebook Messenger Bot Builder tool that can help boost your brand. A noteworthy feature would be its website integration (helping you get more cross-platform support out of your chatbot. Like other platforms we discussed so far Botsify also has an easy drag-and-drop template designer. Also, it is trusted by names including Apple and Shazam.
Chatbots talk in almost every major language. Their language (Natural Language Processing, NLP) skills vary from extremely poor to very clever intelligent, helpful and funny. The same counts for their graphic design, sometimes it feels like a cartoonish character drawn by a child, and on the other hand there are photo-realistic 3D animated characters available, which are hard to distinguish from humans. And they are all referred to as ‘chatbots’. If you have a look at our chatbot gallery, you will immediately notice the difference.
Messenger bots might also be able to revolutionize customer support. Facebook has become a popular platform for brands to interact with their customers. Many times customers will take a complaint to a brand’s Facebook page and have it resolved over chat. A Messenger bot makes it easier for you to get help. The quality of the support will vary but for smaller business that rely on Facebook for sales a bot is going to help them stay ‘online’ 24/7.
×