However, the revelations didn’t stop there. The researchers also learned that the bots had become remarkably sophisticated negotiators in a short period of time, with one bot even attempting to mislead a researcher by demonstrating interest in a particular item so it could gain crucial negotiating leverage at a later stage by willingly “sacrificing” the item in which it had feigned interest, indicating a remarkable level of premeditation and strategic “thinking.”
Some bots communicate with other users of Internet-based services, via instant messaging (IM), Internet Relay Chat (IRC), or another web interface such as Facebook Bots and Twitterbots. These chatterbots may allow people to ask questions in plain English and then formulate a proper response. These bots can often handle many tasks, including reporting weather, zip-code information, sports scores, converting currency or other units, etc. Others are used for entertainment, such as SmarterChild on AOL Instant Messenger and MSN Messenger.
Marketer’s Take: While I didn’t like being directed to a website to finalize my purchase, I understand why Spring decided on this approach given how the Messenger platform was just released. Yet, this may be a sound strategy if you’re looking to augment upselling and cross-selling opportunities or looking for deeper analytics than what Facebook Messenger is providing.