There are several defined conversational branches that the bots can take depending on what the user enters, but the primary goal of the app is to sell comic books and movie tickets. As a result, the conversations users can have with Star-Lord might feel a little forced. One aspect of the experience the app gets right, however, is the fact that the conversations users can have with the bot are interspersed with gorgeous, full-color artwork from Marvel’s comics.
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Previous generations of chatbots were present on company websites, e.g. Ask Jenn from Alaska Airlines which debuted in 2008 or Expedia's virtual customer service agent which launched in 2011. The newer generation of chatbots includes IBM Watson-powered "Rocky", introduced in February 2017 by the New York City-based e-commerce company Rare Carat to provide information to prospective diamond buyers.
However, as irresistible as this story was to news outlets, Facebook’s engineers didn’t pull the plug on the experiment out of fear the bots were somehow secretly colluding to usurp their meatbag overlords and usher in a new age of machine dominance. They ended the experiment due to the fact that, once the bots had deviated far enough from acceptable English language parameters, the data gleaned by the conversational aspects of the test was of limited value.
Messenger Bots are created using the new Messenger API that allows a bot to send and receive messages. The Messenger Bots are essentially chat bots that you can talk to from the Messenger app. The conversations will of course be different than those you have with your Facebook friends. These bots are meant to help you get information for example you can ask the CNN bot to tell you give you the current headline news and it will fetch them for you.