“Beware though, bots have the illusion of simplicity on the front end but there are many hurdles to overcome to create a great experience. So much work to be done. Analytics, flow optimization, keeping up with ever changing platforms that have no standard. For deeper integrations and real commerce like Assist powers, you have error checking, integrations to APIs, routing and escalation to live human support, understanding NLP, no back buttons, no home button, etc etc. We have to unlearn everything we learned the past 20 years to create an amazing experience in this new browser.” — Shane Mac, CEO of Assist
There is a lot of hype surrounding chatbots, and they are quickly becoming a standard part of any digital marketing strategy. Chatbots bots are very versatile services, and when setup correctly, can help customers answer questions and fulfill an array of tasks. Chatbots may sound like an intimidating obstacle, but with the right preparation and guidance, they can become tools that help you monetize your social media pages. I’ve put together a guide to help you understand the benefits of chatbots, how they work, and how to build your own chatbot online for your brand.
There are various search engines for bots, such as Chatbottle, Botlist and Thereisabotforthat, for example, helping developers to inform users about the launch of new talkbots. These sites also provide a ranking of bots by various parameters: the number of votes, user statistics, platforms, categories (travel, productivity, social interaction, e-commerce, entertainment, news, etc.). They feature more than three and a half thousand bots for Facebook Messenger, Slack, Skype and Kik.

Not only is this bot a saviour when it comes to knowing weather updates in a jiffy, it is very quirky with its replies sometimes. If you love having conversations with a bot, Poncho will entertain you pretty well with his witty and personalised replies for some queries. On my query, see how I was informed that the mighty cat-bot herself had DJ’ed in Bengaluru and loved the crowd!
Need a Facebook bot? Well, look no further, as Chatfuel makes it easy for you to create your own Facebook and Telegram Chatbot without any coding experience necessary. It works by letting users link to external sources through plugins. Eventually, the platforms hope to open itself to third-party plugins, so anyone can contribute their own plugins and have others benefit from them.
Botsify is another Facebook chatbot platform that helps make it easy to integrate chatbots into the system. Its paid subscription helps you in five easy steps. 1) Log into the botsify.com site, 2) Connect your Facebook account, 3) Setup a webhook, 4) Write up commands for the chatbot you are creating, and 5) Let Botisfy handle the customer service for you. If the paid services are a little too much, they do offer a free service that lets you create as many bots as your lovely imagination can dream up.
With an unprecedented increase in the number of people using messaging apps today, and the advancements in Artificial Intelligence, Machine Learning and Natural Language Processing (NLP) technologies, the rise of chat bots seems to have been inevitable. Research shows that the number of people using chat apps has surpassed the number of those using social networking apps, which is believable yet surprising!
An Internet bot, also known as a web robot, robot or simply bot, is a software application that runs automated tasks (scripts) over the Internet.[1] Typically, bots perform tasks that are both simple and structurally repetitive, at a much higher rate than would be possible for a human alone. The largest use of bots is in web spidering (web crawler), in which an automated script fetches, analyzes and files information from web servers at many times the speed of a human. More than half of all web traffic is made up of bots.[2]
The chatbot uses keywords that users type in the chat line and guesses what they may be looking for. For example, if you own a restaurant that has vegan options on the menu, you might program the word “vegan” into the bot. Then when users type in that word, the return message will include vegan options from the menu or point out the menu section that features these dishes.
Botsify is another Facebook chatbot platform that helps make it easy to integrate chatbots into the system. Its paid subscription helps you in five easy steps. 1) Log into the botsify.com site, 2) Connect your Facebook account, 3) Setup a webhook, 4) Write up commands for the chatbot you are creating, and 5) Let Botisfy handle the customer service for you. If the paid services are a little too much, they do offer a free service that lets you create as many bots as your lovely imagination can dream up.
Develop intelligent, enterprise-grade bots that let you maintain control of your data. Build any type of bot—from a Q&A bot to your own branded virtual assistant. Use a comprehensive, open-source SDK and tools to easily connect your bot across popular channels and devices. Give your bot the ability to speak, listen, and understand your users with native integration of Azure Cognitive Services.
The word bot, in Internet sense, is a short form of robot and originates from XX century. The modern use of the word bot has curious affinities with earlier uses, e.g. “parasitical worm or maggot” (1520s), of unknown origin; and Australian-New Zealand slang “worthless, troublesome person” (World War I -era). The method of minting new slang by clipping the heads off respectable words does not seem to be old or widespread in English. Examples: za from pizza, zels from pretzels, rents from parents, are American English student or teen slang and seem to date back no further than late 1960s.[4]
In one particularly striking example of how this rather limited bot has made a major impact, U-Report sent a poll to users in Liberia about whether teachers were coercing students into sex in exchange for better grades. Approximately 86% of the 13,000 Liberian children U-Report polled responded that their teachers were engaged in this despicable practice, which resulted in a collaborative project between UNICEF and Liberia’s Minister of Education to put an end to it.
ItsAlive provides a platform to easily build chatbots and services for brands by facilitating with your customer care, broadcasting, acquisition and brand awareness. Choose across platforms and services you think the best suit your brand image. “A Chatbot that can’t evolve with your needs doesn’t make sense. We have solutions to communicate challenges, and you choose the options”. ItsAlive is out with a 2.0 version that you can give a shot.
Not only is this bot a saviour when it comes to knowing weather updates in a jiffy, it is very quirky with its replies sometimes. If you love having conversations with a bot, Poncho will entertain you pretty well with his witty and personalised replies for some queries. On my query, see how I was informed that the mighty cat-bot herself had DJ’ed in Bengaluru and loved the crowd!
In Azure portal, paste the Facebook App ID, Facebook App Secret and Page Access Token values copied from the Facebook Workplace previously. Instead of a traditional pageID, use the numbers following the integrations name on its About page. Similar to connecting a bot to Facebook Messenger, the webhooks can be connected with the credentials shown in Azure.
Although NBC Politics Bot was a little rudimentary in terms of its interactions, this particular application of chatbot technology could well become a lot more popular in the coming years – particularly as audiences struggle to keep up with the enormous volume of news content being published every day. The bot also helped NBC determine what content most resonated with users, which the network will use to further tailor and refine its content to users in the future.
However, web based bots are not as easy to set up as a stand-alone chatbot application. Setting up a web-based chatbot requires at least minimal experience with HTML, JavaScript and Artificial Intelligence Markup Language (AIML). Additionally, any sort of “fancy” features, such as Text To Speech, or an animated avatar, would have to be created and integrated into your chatbot’s page, and certain features, such as voice recognition, are either unavailable, or are severely limited.
Social networking bots are sets of algorithms that take on the duties of repetitive sets of instructions in order to establish a service or connection among social networking users. Various designs of networking bots vary from chat bots, algorithms designed to converse with a human user, to social bots, algorithms designed to mimic human behaviors to converse with behavioral patterns similar to that of a human user. The history of social botting can be traced back to Alan Turing in the 1950s and his vision of designing sets of instructional code that passes the Turing test. From 1964 to 1966, ELIZA, a natural language processing computer program created by Joseph Weizenbaum, is an early indicator of artificial intelligence algorithms that inspired computer programmers to design tasked programs that can match behavior patterns to their sets of instruction. As a result, natural language processing has become an influencing factor to the development of artificial intelligence and social bots as innovative technological advancements are made alongside the progression of the mass spreading of information and thought on social media websites.
“Major shifts on large platforms should be seen as an opportunities for distribution. That said, we need to be careful not to judge the very early prototypes too harshly as the platforms are far from complete. I believe Facebook’s recent launch is the beginning of a new application platform for micro application experiences. The fundamental idea is that customers will interact with just enough UI, whether conversational and/or widgets, to be delighted by a service/brand with immediate access to a rich profile and without the complexities of installing a native app, all fueled by mature advertising products. It’s potentially a massive opportunity.” — Aaron Batalion, Partner at Lightspeed Venture Partners
Several studies accomplished by analytics agencies such as Juniper or Gartner [36] report significant reduction of cost of customer services, leading to billions of dollars of economy in the next 10 years. Gartner predicts an integration by 2020 of chatbots in at least 85% of all client's applications to customer service. Juniper's study announces an impressive amount of $8 billion retained annually by 2022 due to the use of chatbots.

These days, checking the headlines over morning coffee is as much about figuring out if we should be hunkering down in the basement preparing for imminent nuclear annihilation as it is about keeping up with the day’s headlines. Unfortunately, even the most diligent newshounds may find it difficult to distinguish the signal from the noise, which is why NBC launched its NBC Politics Bot on Facebook Messenger shortly before the U.S. presidential election in 2016.

Although NBC Politics Bot was a little rudimentary in terms of its interactions, this particular application of chatbot technology could well become a lot more popular in the coming years – particularly as audiences struggle to keep up with the enormous volume of news content being published every day. The bot also helped NBC determine what content most resonated with users, which the network will use to further tailor and refine its content to users in the future.

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NBC Politics Bot allowed users to engage with the conversational agent via Facebook to identify breaking news topics that would be of interest to the network’s various audience demographics. After beginning the initial interaction, the bot provided users with customized news results (prioritizing video content, a move that undoubtedly made Facebook happy) based on their preferences.
The process of building, testing and deploying chatbots can be done on cloud-based chatbot development platforms[49] offered by cloud Platform as a Service (PaaS) providers such as Oracle Cloud Platform [50][30] and IBM Watson.[51][52][53] These cloud platforms provide Natural Language Processing, Artificial Intelligence and Mobile Backend as a Service for chatbot development.
With all of this taking place in the world of marketing, as we speak (err, read), there are sure to sprout Facebook Messenger Chatbot Tools claiming to make wonders happen. What is needed to be understood here that one can actually build a chatbot from within the platform and also find some plug-ins to embed? But it comes with its zillion complications. Talking about the sprouting tools, some of them are excellent pre-built tools that can actually make things happen for you. Let’s take a look at some of the best in the industry that comes with the perk of having to require no coding knowledge.
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