This simple act of marketing your brand on a messaging application can account for increased company exposure. Similar to email marketing, you can access a list of contacts to build upon. Messenger marketing allows you to directly send personalized data and content to your target audience while maintaining the goal of turning them into paying customers.

Since the steep rise of available hardware and software platforms lately, nowadays chatbots are available everywhere. Originally, they were very tight to computers, then exchangeable through tapes, discs and floppy discs, but since the Internet era they have been widespread. For example ancient chatbot Eliza is now also available on iPhone, while famous chatbot A.L.I.C.E. is available on Facebook.

“It’s hard to balance that urge to just dogpile the latest thing when you’re feeling like there’s a land grab or gold rush about to happen all around you and that you might get left behind. But in the end quality wins out. Everyone will be better off if there’s laser focus on building great bot products that are meaningfully differentiated.” — Ryan Block, Cofounder of Begin.com
Welcome screen + Null state CTAs. Our first principle was giving developers space to own the experience. Think of the message thread as your app. We're giving you the real estate and the tools to customize your experience. This starts with the welcome screen. People discover our featured bots and enter the conversation. Then, they see your brand, your Messenger greeting, and a call to action to “Get Started”.
Certainly for Facebook, this is much more about extracting marketing dollars than it is about breaking new ground in software development. Because by studying user’s interactions with these bots, Facebook will continue to build their understanding of how consumers are interacting with brands and gain additional insight into what products they like and content they consume. That can only mean more value to marketers and thus more dollars for Facebook.
This is an enterprise-level, fully-managed bot provider, meaning you tell them what you want and they’ll build it for you. Their clients include top brands in range of industries, but especially in retail and CPG (consumer packaged goods) companies. This is probably because their chatbots can catalog and host a view of products within the chat itself, making it a favorite of beauty companies like Vichy, Covergirl and L’Oreal. Automat also integrates with Hootsuite Inbox using the Facebook Messenger handover protocol.
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