This simple act of marketing your brand on a messaging application can account for increased company exposure. Similar to email marketing, you can access a list of contacts to build upon. Messenger marketing allows you to directly send personalized data and content to your target audience while maintaining the goal of turning them into paying customers.
Chatbots are services that mimic conversations with people in order to interact with your customers. Chatbots can be integrated with e-commerce platforms, allowing you to monetize your social media accounts and instant messaging profiles. All competitive companies must maintain a strong online presence, and chatbots are changing the way your audience interacts with you. They help you build an emotional bond with your customer, and because they are still new, building a chatbot now means a strategic advantage over the competition.
Not only is this bot a saviour when it comes to knowing weather updates in a jiffy, it is very quirky with its replies sometimes. If you love having conversations with a bot, Poncho will entertain you pretty well with his witty and personalised replies for some queries. On my query, see how I was informed that the mighty cat-bot herself had DJ’ed in Bengaluru and loved the crowd!
Human touch. Chatbots, providing an interface similar to human-to-human interaction, are more intuitive and so less difficult to use than a standard banking mobile application. They doesn't require any additional software installation and are more adaptive as able to be personalized during the exploitation by the means of machine learning. Chatbots are instant and so much faster that phone calls, shown to be considered as tedious in some studies. Then they satisfy both speed and personalization requirement while interacting with a bank.
This form of artificial intelligence was first developed by MIT Professor Joseph Weizenbaum in the 1960’s and named ELIZA. It wasn’t until 2011, when chatbots had a resurgence with the inception of WeChat in China. Customers could create chatbots on this platform and interact with one another seamlessly. In 2016, Facebook introduced its own chatbots which paved the way for this form of artificial intelligence to enter and interact with mainstream media consumption.
Yes. Messenger bots are approved by Facebook before being made available inside the Messenger app so you can rest assured that they aren’t trying to steal your identity (or anything else). What’s more is a bot is tied to a Facebook page and a Facebook app making it all the more inconvenient to use for fraudulent activity. That said, don’t exchange private and/or personal information with a bot. Finally, because Messenger doesn’t support credit cards and purchasing just yet, anything you buy will likely be done via a browser with a bot aiding you so far as to place an order. If you want, you can always block a bot.
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