Reports of political interferences in recent elections, including the 2016 US and 2017 UK general elections, have set the notion of botting being more prevalent because of the ethics that is challenged between the bot’s design and the bot’s designer. According to Emilio Ferrara, a computer scientist from the University of Southern California reporting on Communications of the ACM, the lack of resources available to implement fact-checking and information verification results in the large volumes of false reports and claims made on these bots in social media platforms. In the case of Twitter, most of these bots are programmed with searching filter capabilities that target key words and phrases that reflect in favor and against political agendas and retweet them. While the attention of bots is programmed to spread unverified information throughout the social media platform, it is a challenge that programmers face in the wake of a hostile political climate. Binary functions are designated to the programs and using an Application Program interface embedded in the social media website executes the functions tasked. The Bot Effect is what Ferrera reports as when the socialization of bots and human users creates a vulnerability to the leaking of personal information and polarizing influences outside the ethics of the bot’s code. According to Guillory Kramer in his study, he observes the behavior of emotionally volatile users and the impact the bots have on the users, altering the perception of reality.
Marketer’s Take: A great example of a chat bot that makes purchasing products and services easy. In its next generation, I expect 1-800-Flowers to ping me on special occasions, send Facebook messages to the recipient automatically, and notify me on Facebook that the flowers have been delivered. The combined digital and physical experience will up the game in the flower delivery business.
The classic historic early chatbots are ELIZA (1966) and PARRY (1972). More recent notable programs include A.L.I.C.E., Jabberwacky and D.U.D.E (Agence Nationale de la Recherche and CNRS 2006). While ELIZA and PARRY were used exclusively to simulate typed conversation, many chatbots now include functional features such as games and web searching abilities. In 1984, a book called The Policeman's Beard is Half Constructed was published, allegedly written by the chatbot Racter (though the program as released would not have been capable of doing so).
Marketer’s Take: This is a good demonstration of how you can add a gaming dimension to your bots. If you’re a marketer that likes to tell stories, then you can design a choose-your-own adventure bot that educates and sells prospective customers that are following along. There are many twists and turns that can be built into a bot like this, so creative marketers will readily take advantage.
Marketer’s Take: If you operate a takeout business or if you want to be the next Domino’s Pizza food delivery service, then Burger King offers an excellent example of how a simple bot can take food or product orders without the need for an expensive mobile app. Its second generation bot will most likely start to predict when you’re hungry and offer discounts on your favorite food order if you purchase in the next 30 minutes. So much for that lean body you’ve always wanted to maintain.
Facebook Messenger claims to have recently hit the much coveted ‘billion’ with 1.2 billion users on the platform. Last year, at Facebook’s Developer Conference, F8, the support for bots on Messenger platform was unveiled. And since then, developers from around the world have been working to leverage the next-gen technology. There are more than 100,000 bots available on Messenger today. David Marcus, Messenger’s CEO, states that the number of messages sent between businesses and customers has reached to 2 billion a month.
Bots are also used to buy up good seats for concerts, particularly by ticket brokers who resell the tickets. Bots are employed against entertainment event-ticketing sites. The bots are used by ticket brokers to unfairly obtain the best seats for themselves while depriving the general public of also having a chance to obtain the good seats. The bot runs through the purchase process and obtains better seats by pulling as many seats back as it can.
Ideally used for customer service functions Botsify is another Facebook Messenger Bot Builder tool that can help boost your brand. A noteworthy feature would be its website integration (helping you get more cross-platform support out of your chatbot. Like other platforms we discussed so far Botsify also has an easy drag-and-drop template designer. Also, it is trusted by names including Apple and Shazam.
Chatbots are used in a diverse fashion, across all verticals and on many different types of channel, e.g. websites, social messaging, etc. In business their application accelerated rapidly in 2019, leading Van Baker, research vice president at Gartner, to predict that: “By 2020, over 50% of medium to large enterprises will have deployed product chatbots."
Welcome screen + Null state CTAs. Our first principle was giving developers space to own the experience. Think of the message thread as your app. We're giving you the real estate and the tools to customize your experience. This starts with the welcome screen. People discover our featured bots and enter the conversation. Then, they see your brand, your Messenger greeting, and a call to action to “Get Started”.