“Beware though, bots have the illusion of simplicity on the front end but there are many hurdles to overcome to create a great experience. So much work to be done. Analytics, flow optimization, keeping up with ever changing platforms that have no standard. For deeper integrations and real commerce like Assist powers, you have error checking, integrations to APIs, routing and escalation to live human support, understanding NLP, no back buttons, no home button, etc etc. We have to unlearn everything we learned the past 20 years to create an amazing experience in this new browser.” — Shane Mac, CEO of Assist
Properly building a chatbot will help you change the way consumers interact with your brand, increasing customer satisfaction and monetizing your social media platforms at the same time. By following the tips outlined above you will be able to create a chatbot that is line with your brand and that best portrays your company as a whole and you don't have to be a chatbot expert to get started.  
This is where most applications of NLP struggle, and not just chatbots. Any system or application that relies upon a machine’s ability to parse human speech is likely to struggle with the complexities inherent in elements of speech such as metaphors and similes. Despite these considerable limitations, chatbots are becoming increasingly sophisticated, responsive, and more “natural.”
At Facebook’s F8 Developers Conference, Messenger Bots were announced. These bots are being developed by media corporations and retailers alike and very quickly so which raises the question as to what a Messenger bot is and how it’s useful to so many different types of companies. Even more important to know is what these bots mean for the average user, whether or not they will always be safe or can they present a potential threat if they are developed by anyone with malicious intent. Here’s a the answer to all that and more.
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