With all of this taking place in the world of marketing, as we speak (err, read), there are sure to sprout Facebook Messenger Chatbot Tools claiming to make wonders happen. What is needed to be understood here that one can actually build a chatbot from within the platform and also find some plug-ins to embed? But it comes with its zillion complications. Talking about the sprouting tools, some of them are excellent pre-built tools that can actually make things happen for you. Let’s take a look at some of the best in the industry that comes with the perk of having to require no coding knowledge.
24/7 digital support. An instant and always accessible assistant is assumed by the more and more digital consumer of the new era. Unlike humans, chatbots once developed and installed don't have a limited workdays, holidays or weekends and are ready to attend queries at any hour of the day. It helps to the customer to avoid waiting of a company's agent to be available. Thus, the customer doesn't have to wait for the company executive to help them. This also lets companies keep an eye on the traffic during the non-working hours and reach out to them later.
Despite all efforts during almost half a century, most chatbots are still easily uncovered, but over the next decades they will definitely get smarter and finally we will distinguish human beings by them giving us silly answers as opposed to the much smarter chatbots. All of this will really start accelerating as soon as one single chatbot is smarter than one single human being. They will then be able to learn from each other, instead of learning from human beings, their knowledge will explode and they will be able to design even better learning mechanisms. In the long run, we will learn language from chatbots instead of the other way around.
Pop-culture references to Skynet and a forthcoming “war against the machines” are perhaps a little too common in articles about AI (including this one and Larry’s post about Google’s RankBrain tech), but they do raise somewhat uncomfortable questions about the unexpected side of developing increasingly sophisticated AI constructs – including seemingly harmless chatbots.
The “stand-alone” application, where the chatbot runs on a single computer, integrates mostly some sort of system interface, allowing your chatbot to control certain aspects and functions of your computer, such as playing media files, or retrieving documents. It usually also has a graphical component built in, as well, in the form of an avatar (often female) that enhances interaction, thus improving user’s experience.
However, as irresistible as this story was to news outlets, Facebook’s engineers didn’t pull the plug on the experiment out of fear the bots were somehow secretly colluding to usurp their meatbag overlords and usher in a new age of machine dominance. They ended the experiment due to the fact that, once the bots had deviated far enough from acceptable English language parameters, the data gleaned by the conversational aspects of the test was of limited value.
In 1950, Alan Turing's famous article "Computing Machinery and Intelligence" was published, which proposed what is now called the Turing test as a criterion of intelligence. This criterion depends on the ability of a computer program to impersonate a human in a real-time written conversation with a human judge, sufficiently well that the judge is unable to distinguish reliably—on the basis of the conversational content alone—between the program and a real human. The notoriety of Turing's proposed test stimulated great interest in Joseph Weizenbaum's program ELIZA, published in 1966, which seemed to be able to fool users into believing that they were conversing with a real human. However Weizenbaum himself did not claim that ELIZA was genuinely intelligent, and the introduction to his paper presented it more as a debunking exercise:
Interestingly, the as-yet unnamed conversational agent is currently an open-source project, meaning that anyone can contribute to the development of the bot’s codebase. The project is still in its earlier stages, but has great potential to help scientists, researchers, and care teams better understand how Alzheimer’s disease affects the brain. A Russian version of the bot is already available, and an English version is expected at some point this year.
^ "From Russia With Love" (PDF). Retrieved 2007-12-09. Psychologist and Scientific American: Mind contributing editor Robert Epstein reports how he was initially fooled by a chatterbot posing as an attractive girl in a personal ad he answered on a dating website. In the ad, the girl portrayed herself as being in Southern California and then soon revealed, in poor English, that she was actually in Russia. He became suspicious after a couple of months of email exchanges, sent her an email test of gibberish, and she still replied in general terms. The dating website is not named. Scientific American: Mind, October–November 2007, page 16–17, "From Russia With Love: How I got fooled (and somewhat humiliated) by a computer". Also available online.
In one particularly striking example of how this rather limited bot has made a major impact, U-Report sent a poll to users in Liberia about whether teachers were coercing students into sex in exchange for better grades. Approximately 86% of the 13,000 Liberian children U-Report polled responded that their teachers were engaged in this despicable practice, which resulted in a collaborative project between UNICEF and Liberia’s Minister of Education to put an end to it.
By relentless understanding of marketer needs, Zuckerberg has managed to convince marketers to move gigantic budgets from traditional advertising to Facebook in just a few years. As proof, according to eMarketer, digital ad spending will surpass TV Ad spending by early next year. In just a few more years, marketing budgets will be predominantly digital, while traditional TV and Radio advertising will follow in the red ink drenched footsteps of newspaper ads.
Marketer’s Take: This is a good demonstration of how you can add a gaming dimension to your bots. If you’re a marketer that likes to tell stories, then you can design a choose-your-own adventure bot that educates and sells prospective customers that are following along. There are many twists and turns that can be built into a bot like this, so creative marketers will readily take advantage.
Sometimes it is hard to discover if a conversational partner on the other end is a real person or a chatbot. In fact, it is getting harder as technology progresses. A well-known way to measure the chatbot intelligence in a more or less objective manner is the so-called Turing Test. This test determines how well a chatbot is capable of appearing like a real person by giving responses indistinguishable from a human’s response.
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