Facebook is among the leading networks for consumers to directly interact with their choice of brand. Over a billion people in a month use this platform to directly get in touch with businesses. A survey reveals that 56% of consumers would prefer any and all form of grievances to be addressed and solved via chat rather than telephonically. Furthermore, consumers expect the response time to be less than 5 minutes per grievance.
An Internet bot, also known as a web robot, robot or simply bot, is a software application that runs automated tasks (scripts) over the Internet. Typically, bots perform tasks that are both simple and structurally repetitive, at a much higher rate than would be possible for a human alone. The largest use of bots is in web spidering (web crawler), in which an automated script fetches, analyzes and files information from web servers at many times the speed of a human. More than half of all web traffic is made up of bots.
Simple chatbots work based on pre-written keywords that they understand. Each of these commands must be written by the developer separately using regular expressions or other forms of string analysis. If the user has asked a question without using a single keyword, the robot can not understand it and, as a rule, responds with messages like “sorry, I did not understand”.
Marketer’s Take: A great example of a chat bot that makes purchasing products and services easy. In its next generation, I expect 1-800-Flowers to ping me on special occasions, send Facebook messages to the recipient automatically, and notify me on Facebook that the flowers have been delivered. The combined digital and physical experience will up the game in the flower delivery business.
They have an intuitive visual interface for those without a coding background, but developers will like the editable front-end and customization options. While you can build a bot for free, a lot of the more complex (and interesting) tools are only available with Chatfuel Pro accounts. Either way, it might be helpful to know that Chatfuel integrates with Hootsuite Inbox using the Facebook Messenger handover protocol.