But Zuckerberg is just getting started. And he is doubling down on his plan to monetize Facebook by delving into the foggy world of artificial intelligence (AI) in order to have computer software programs called bots, take over sales and customer service functions on Facebook's Messenger platform. This has profound consequences not only for Facebook’s bottom line, but for marketers as well.
The issue is only going to get more relevant. Facebook has made a big push with chatbots in its Messenger chat app. The company wants 1.2 billion people on the app to use it for everything from food delivery to shopping. Facebook also wants it to be a customer service utopia, in which people text with bots instead of calling up companies on the phone.
Tay, an AI chatbot that learns from previous interaction, caused major controversy due to it being targeted by internet trolls on Twitter. The bot was exploited, and after 16 hours began to send extremely offensive Tweets to users. This suggests that although the bot learnt effectively from experience, adequate protection was not put in place to prevent misuse.
With all of this taking place in the world of marketing, as we speak (err, read), there are sure to sprout Facebook Messenger Chatbot Tools claiming to make wonders happen. What is needed to be understood here that one can actually build a chatbot from within the platform and also find some plug-ins to embed? But it comes with its zillion complications. Talking about the sprouting tools, some of them are excellent pre-built tools that can actually make things happen for you. Let’s take a look at some of the best in the industry that comes with the perk of having to require no coding knowledge.
Earlier, I made a rather lazy joke with a reference to the Terminator movie franchise, in which an artificial intelligence system known as Skynet becomes self-aware and identifies the human race as the greatest threat to its own survival, triggering a global nuclear war by preemptively launching the missiles under its command at cities around the world. (If by some miracle you haven’t seen any of the Terminator movies, the first two are excellent but I’d strongly advise steering clear of later entries in the franchise.)
“Beware though, bots have the illusion of simplicity on the front end but there are many hurdles to overcome to create a great experience. So much work to be done. Analytics, flow optimization, keeping up with ever changing platforms that have no standard. For deeper integrations and real commerce like Assist powers, you have error checking, integrations to APIs, routing and escalation to live human support, understanding NLP, no back buttons, no home button, etc etc. We have to unlearn everything we learned the past 20 years to create an amazing experience in this new browser.” — Shane Mac, CEO of Assist
Increases sales, reduce costs and automates support—that what ChatFuel claims to come with. Qualify your leads and engage with prospects on a 24X7 basis. Automate sales or connect warm leads to a sales representative in a live chat. With ChatFuel, you can share content with the followers and subscribers while they interact with your brand over Facebook Messenger. This tool takes about 7 minutes to come up with a fully functional bot.
In the early 90’s, the Turing test, which allows determining the possibility of thinking by computers, was developed. It consists in the following. A person talks to both the person and the computer. The goal is to find out who his interlocutor is — a person or a machine. This test is carried out in our days and many conversational programs have coped with it successfully.
There are two types of chatbots available: those that function based on rules and those that use artificial intelligence (A.I.). Chatbots that function based on rules are much more limited than those that work with A.I. because they only respond to specific commands. Hence, they require a great deal of programming in order to be an effective tool. Chatbots tools that are powered by artificial intelligence are more dynamic because they respond to language, and don’t require specific commands. They learn continuously from the conversations they have with people and can help fulfill an array of tasks without a monumental amount of programming.
Several studies accomplished by analytics agencies such as Juniper or Gartner  report significant reduction of cost of customer services, leading to billions of dollars of economy in the next 10 years. Gartner predicts an integration by 2020 of chatbots in at least 85% of all client's applications to customer service. Juniper's study announces an impressive amount of $8 billion retained annually by 2022 due to the use of chatbots.
What began as a televised ad campaign eventually became a fully interactive chatbot developed for PG Tips’ parent company, Unilever (which also happens to own an alarming number of the most commonly known household brands) by London-based agency Ubisend, which specializes in developing bespoke chatbot applications for brands. The aim of the bot was to not only raise brand awareness for PG Tips tea, but also to raise funds for Red Nose Day through the 1 Million Laughs campaign.
In this era of information, businesses are able to take advantage of social media platforms to aid communication between their brand and their customers. Such seamless connectivity allows for a more transparent business exchange between the brand and its consumers. Just a decade ago, direct consumer brand interaction was either relatively impossible, or lengthy and cumbersome at the best. Social media has since then bridged this gap.
Used by marketers to script sequnces of messages, very similar to an Autoresponder sequence. Such sequences can be triggered by user opt-in or the use of keywords within user interactions. After a trigger occurs a sequnce of messages is delivered until the next anticipated user response. Each user response is used in the decision tree to help the chat bot navigate the response sequnces to deliver the correct response message.
MEOKAY is one of the top tools to create a conversational Messenger bot. It makes it easy for both skilled developers and non-developers to take part in creating a series of easy to follow steps. Within minutes, you can create conversational scenarios and build advanced dialogues for smooth conversations. Once you are done, link and launch your brand new chatbot.
Efforts by servers hosting websites to counteract bots vary. Servers may choose to outline rules on the behaviour of internet bots by implementing a robots.txt file: this file is simply text stating the rules governing a bot's behaviour on that server. Any bot that does not follow these rules when interacting with (or 'spidering') any server should, in theory, be denied access to, or removed from, the affected website. If the only rule implementation by a server is a posted text file with no associated program/software/app, then adhering to those rules is entirely voluntary – in reality there is no way to enforce those rules, or even to ensure that a bot's creator or implementer acknowledges, or even reads, the robots.txt file contents. Some bots are "good" – e.g. search engine spiders – while others can be used to launch malicious and harsh attacks, most notably, in political campaigns.
Conversable is the enterprise-class, SaaS platform that will build your bot with you. They work with a lot of Fortune 500 companies (they’re behind the Whole Foods, Pizza Hut, 7-11, and Dunkin Donuts bots, among others). They go beyond Facebook Messenger, and will make sure your conversations are happening across all channels, including voice-based ones (like, for instance, OnStar).