Ideally used for customer service functions Botsify is another Facebook Messenger Bot Builder tool that can help boost your brand. A noteworthy feature would be its website integration (helping you get more cross-platform support out of your chatbot. Like other platforms we discussed so far Botsify also has an easy drag-and-drop template designer. Also, it is trusted by names including Apple and Shazam.
Facebook Messenger claims to have recently hit the much coveted ‘billion’ with 1.2 billion users on the platform. Last year, at Facebook’s Developer Conference, F8, the support for bots on Messenger platform was unveiled. And since then, developers from around the world have been working to leverage the next-gen technology. There are more than 100,000 bots available on Messenger today. David Marcus, Messenger’s CEO, states that the number of messages sent between businesses and customers has reached to 2 billion a month.
Marketer’s Take: While I didn’t like being directed to a website to finalize my purchase, I understand why Spring decided on this approach given how the Messenger platform was just released. Yet, this may be a sound strategy if you’re looking to augment upselling and cross-selling opportunities or looking for deeper analytics than what Facebook Messenger is providing.
However, as irresistible as this story was to news outlets, Facebook’s engineers didn’t pull the plug on the experiment out of fear the bots were somehow secretly colluding to usurp their meatbag overlords and usher in a new age of machine dominance. They ended the experiment due to the fact that, once the bots had deviated far enough from acceptable English language parameters, the data gleaned by the conversational aspects of the test was of limited value.
Chatbots are increasingly present in businesses and often are used to automate tasks that do not require skill-based talents. With customer service taking place via messaging apps as well as phone calls, there are growing numbers of use-cases where chatbot deployment gives organisations a clear return on investment. Call centre workers may be particularly at risk from AI-driven chatbots.
The “stand-alone” application, where the chatbot runs on a single computer, integrates mostly some sort of system interface, allowing your chatbot to control certain aspects and functions of your computer, such as playing media files, or retrieving documents. It usually also has a graphical component built in, as well, in the form of an avatar (often female) that enhances interaction, thus improving user’s experience.
Pop-culture references to Skynet and a forthcoming “war against the machines” are perhaps a little too common in articles about AI (including this one and Larry’s post about Google’s RankBrain tech), but they do raise somewhat uncomfortable questions about the unexpected side of developing increasingly sophisticated AI constructs – including seemingly harmless chatbots.
Previous generations of chatbots were present on company websites, e.g. Ask Jenn from Alaska Airlines which debuted in 2008 or Expedia's virtual customer service agent which launched in 2011. The newer generation of chatbots includes IBM Watson-powered "Rocky", introduced in February 2017 by the New York City-based e-commerce company Rare Carat to provide information to prospective diamond buyers.
Marketer’s Take: A great example of a chat bot that makes purchasing products and services easy. In its next generation, I expect 1-800-Flowers to ping me on special occasions, send Facebook messages to the recipient automatically, and notify me on Facebook that the flowers have been delivered. The combined digital and physical experience will up the game in the flower delivery business.
Think of a message thread as the place where you connect and interact with your users. Build just one bot, and your experience is available on all platforms where Messenger exists, including iOS, Android, and web. It also removes the friction of your users having to download one more app, on top of all the apps they already have and may not use, given Messenger is now used by 900 million people every month.