This particular tool also specializes in personalization. Implement ZoConvert and make personalized updates, conversations, interactions with bots minutely picking on the customer behavior, pattern and interaction. With ZoConvert you can Broadcast your messages which results in better open and click rate. You can also create your own flows and make changes depending on your marketing strategies and send personalized updates at the same time.

The issue is only going to get more relevant. Facebook has made a big push with chatbots in its Messenger chat app. The company wants 1.2 billion people on the app to use it for everything from food delivery to shopping. Facebook also wants it to be a customer service utopia, in which people text with bots instead of calling up companies on the phone.
Love them or hate them, chatbots are here to stay. Chatbots have become extraordinarily popular in recent years largely due to dramatic advancements in machine learning and other underlying technologies such as natural language processing. Today’s chatbots are smarter, more responsive, and more useful – and we’re likely to see even more of them in the coming years.

Several studies accomplished by analytics agencies such as Juniper or Gartner [36] report significant reduction of cost of customer services, leading to billions of dollars of economy in the next 10 years. Gartner predicts an integration by 2020 of chatbots in at least 85% of all client's applications to customer service. Juniper's study announces an impressive amount of $8 billion retained annually by 2022 due to the use of chatbots.


Marketer’s Take: If you operate a takeout business or if you want to be the next Domino’s Pizza food delivery service, then Burger King offers an excellent example of how a simple bot can take food or product orders without the need for an expensive mobile app. Its second generation bot will most likely start to predict when you’re hungry and offer discounts on your favorite food order if you purchase in the next 30 minutes. So much for that lean body you’ve always wanted to maintain.
However, as irresistible as this story was to news outlets, Facebook’s engineers didn’t pull the plug on the experiment out of fear the bots were somehow secretly colluding to usurp their meatbag overlords and usher in a new age of machine dominance. They ended the experiment due to the fact that, once the bots had deviated far enough from acceptable English language parameters, the data gleaned by the conversational aspects of the test was of limited value.
Chatbots are increasingly present in businesses and often are used to automate tasks that do not require skill-based talents. With customer service taking place via messaging apps as well as phone calls, there are growing numbers of use-cases where chatbot deployment gives organisations a clear return on investment. Call centre workers may be particularly at risk from AI-driven chatbots.[60]
Previous generations of chatbots were present on company websites, e.g. Ask Jenn from Alaska Airlines which debuted in 2008[29] or Expedia's virtual customer service agent which launched in 2011.[29][30] The newer generation of chatbots includes IBM Watson-powered "Rocky", introduced in February 2017 by the New York City-based e-commerce company Rare Carat to provide information to prospective diamond buyers.[31][32]
FlowXO is a powerful automation product that allows you to quickly and simply build incredible chatbots that help you to communicate and engage with your audience across platforms. One best thing FlowXo offers is the implementation of other platforms. The use of this chatbot builder can get quite technical fairly quickly, you should be able to think in terms of attributes.
Have you checked out Facebook Messenger’s official page lately? Well, now you can start building your own bot directly through the platform’s landing page. This method though, may be a little bit more complicated than some of the previous ways we’ve discussed, but there are a lot of resources that Facebook Messenger provides in order to help you accomplish your brand new creation. Through full-fledged guides, case studies, a forum for Facebook developers, and more, you are sure to be a chatbot creating professional in no time.
They have an intuitive visual interface for those without a coding background, but developers will like the editable front-end and customization options. While you can build a bot for free, a lot of the more complex (and interesting) tools are only available with Chatfuel Pro accounts. Either way, it might be helpful to know that Chatfuel integrates with Hootsuite Inbox using the Facebook Messenger handover protocol.
×