There is a lot of hype surrounding chatbots, and they are quickly becoming a standard part of any digital marketing strategy. Chatbots bots are very versatile services, and when setup correctly, can help customers answer questions and fulfill an array of tasks. Chatbots may sound like an intimidating obstacle, but with the right preparation and guidance, they can become tools that help you monetize your social media pages. I’ve put together a guide to help you understand the benefits of chatbots, how they work, and how to build your own chatbot online for your brand.

Streamchat is one of the most basic chatbot tools out there. It’s meant to be used for simple automations and autoresponders, like out-of-office replies or “We’ll get back to you as soon as we can!” messages, rather than for managing a broader workflow. It’s quick to implement and easy to start with if you’re just dipping your toes into the chatbot waters.
Earlier, I made a rather lazy joke with a reference to the Terminator movie franchise, in which an artificial intelligence system known as Skynet becomes self-aware and identifies the human race as the greatest threat to its own survival, triggering a global nuclear war by preemptively launching the missiles under its command at cities around the world. (If by some miracle you haven’t seen any of the Terminator movies, the first two are excellent but I’d strongly advise steering clear of later entries in the franchise.)

Think of a message thread as the place where you connect and interact with your users. Build just one bot, and your experience is available on all platforms where Messenger exists, including iOS, Android, and web. It also removes the friction of your users having to download one more app, on top of all the apps they already have and may not use, given Messenger is now used by 900 million people every month.


According to Richard Wallace, chatbots development faced three phases over the past 60 years. In the beginning, chatbot only simulated human-human conversations, using canned responses based on keywords, and it had almost no intelligence. Second phase of development was strictly associated with the expansion of Internet, thanks to which a chatbot was widely accessed and chatted with thousands of users. Then, the first commercial chatbot developers appeared. The third wave of chatbots development is combined with advanced technologies such as natural language processing, speech synthesis and real-time rendering videos. It comprises of chatbot appearing within web pages, instant messaging, and virtual worlds.
Enter Roof Ai, a chatbot that helps real-estate marketers to automate interacting with potential leads and lead assignment via social media. The bot identifies potential leads via Facebook, then responds almost instantaneously in a friendly, helpful, and conversational tone that closely resembles that of a real person. Based on user input, Roof Ai prompts potential leads to provide a little more information, before automatically assigning the lead to a sales agent.
Messenger bots might also be able to revolutionize customer support. Facebook has become a popular platform for brands to interact with their customers. Many times customers will take a complaint to a brand’s Facebook page and have it resolved over chat. A Messenger bot makes it easier for you to get help. The quality of the support will vary but for smaller business that rely on Facebook for sales a bot is going to help them stay ‘online’ 24/7.
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