An Internet bot, also known as a web robot, robot or simply bot, is a software application that runs automated tasks (scripts) over the Internet. Typically, bots perform tasks that are both simple and structurally repetitive, at a much higher rate than would be possible for a human alone. The largest use of bots is in web spidering (web crawler), in which an automated script fetches, analyzes and files information from web servers at many times the speed of a human. More than half of all web traffic is made up of bots.
The “stand-alone” application, where the chatbot runs on a single computer, integrates mostly some sort of system interface, allowing your chatbot to control certain aspects and functions of your computer, such as playing media files, or retrieving documents. It usually also has a graphical component built in, as well, in the form of an avatar (often female) that enhances interaction, thus improving user’s experience.
Marketer’s Take: The bot was surprisingly effective yet fell short several times when queries like “Show me Blue Jeans” came with a canned bot response, “Sorry, I didn't find any products for this criteria.” Yet I know they sell “blue jeans”. Still, the bot was one of the best eCommerce bots I’ve seen on the platform thus far, and marketers should study it.
Think of a message thread as the place where you connect and interact with your users. Build just one bot, and your experience is available on all platforms where Messenger exists, including iOS, Android, and web. It also removes the friction of your users having to download one more app, on top of all the apps they already have and may not use, given Messenger is now used by 900 million people every month.
The bot (which also offers users the opportunity to chat with your friendly neighborhood Spiderman) isn’t a true conversational agent, in the sense that the bot’s responses are currently a little limited; this isn’t a truly “freestyle” chatbot. For example, in the conversation above, the bot didn’t recognize the reply as a valid response – kind of a bummer if you’re hoping for an immersive experience.
“Beware though, bots have the illusion of simplicity on the front end but there are many hurdles to overcome to create a great experience. So much work to be done. Analytics, flow optimization, keeping up with ever changing platforms that have no standard. For deeper integrations and real commerce like Assist powers, you have error checking, integrations to APIs, routing and escalation to live human support, understanding NLP, no back buttons, no home button, etc etc. We have to unlearn everything we learned the past 20 years to create an amazing experience in this new browser.” — Shane Mac, CEO of Assist