Previous generations of chatbots were present on company websites, e.g. Ask Jenn from Alaska Airlines which debuted in 2008 or Expedia's virtual customer service agent which launched in 2011. The newer generation of chatbots includes IBM Watson-powered "Rocky", introduced in February 2017 by the New York City-based e-commerce company Rare Carat to provide information to prospective diamond buyers.
This simple act of marketing your brand on a messaging application can account for increased company exposure. Similar to email marketing, you can access a list of contacts to build upon. Messenger marketing allows you to directly send personalized data and content to your target audience while maintaining the goal of turning them into paying customers.
The bot (which also offers users the opportunity to chat with your friendly neighborhood Spiderman) isn’t a true conversational agent, in the sense that the bot’s responses are currently a little limited; this isn’t a truly “freestyle” chatbot. For example, in the conversation above, the bot didn’t recognize the reply as a valid response – kind of a bummer if you’re hoping for an immersive experience.
The chatbot uses keywords that users type in the chat line and guesses what they may be looking for. For example, if you own a restaurant that has vegan options on the menu, you might program the word “vegan” into the bot. Then when users type in that word, the return message will include vegan options from the menu or point out the menu section that features these dishes.
Streamchat is one of the most basic chatbot tools out there. It’s meant to be used for simple automations and autoresponders, like out-of-office replies or “We’ll get back to you as soon as we can!” messages, rather than for managing a broader workflow. It’s quick to implement and easy to start with if you’re just dipping your toes into the chatbot waters.