Chatbots are services that mimic conversations with people in order to interact with your customers. Chatbots can be integrated with e-commerce platforms, allowing you to monetize your social media accounts and instant messaging profiles. All competitive companies must maintain a strong online presence, and chatbots are changing the way your audience interacts with you. They help you build an emotional bond with your customer, and because they are still new, building a chatbot now means a strategic advantage over the competition.
At Facebook’s F8 Developers Conference, Messenger Bots were announced. These bots are being developed by media corporations and retailers alike and very quickly so which raises the question as to what a Messenger bot is and how it’s useful to so many different types of companies. Even more important to know is what these bots mean for the average user, whether or not they will always be safe or can they present a potential threat if they are developed by anyone with malicious intent. Here’s a the answer to all that and more.