24/7 digital support. An instant and always accessible assistant is assumed by the more and more digital consumer of the new era. Unlike humans, chatbots once developed and installed don't have a limited workdays, holidays or weekends and are ready to attend queries at any hour of the day. It helps to the customer to avoid waiting of a company's agent to be available. Thus, the customer doesn't have to wait for the company executive to help them. This also lets companies keep an eye on the traffic during the non-working hours and reach out to them later.
We've taken steps to make it as easy as possible for your customers to discover you on Messenger. You can use Web plugins, Messenger Codes, Messenger Links, or Messenger Usernames. We've also focused on the ecosystem that developers use, enabling many platforms that have made it even easier to access Messenger tools, including Shopify, Twilio, and Zendesk. And, for businesses that already take advantage of using SMS for real-time communication - like when your food delivery is at your door or when your ride is outside - with customer matching tools, we've built a new way for you to easily transfer those conversations to Messenger.
The most widely used anti-bot technique is the use of CAPTCHA, which is a form of Turing test used to distinguish between a human user and a less-sophisticated AI-powered bot, by the use of graphically-encoded human-readable text. Examples of providers include Recaptcha, and commercial companies such as Minteye, Solve Media, and NuCaptcha. Captchas, however, are not foolproof in preventing bots as they can often be circumvented by computer character recognition, security holes, and even by outsourcing captcha solving to cheap laborers.
Facebook is among the leading networks for consumers to directly interact with their choice of brand. Over a billion people in a month use this platform to directly get in touch with businesses. A survey reveals that 56% of consumers would prefer any and all form of grievances to be addressed and solved via chat rather than telephonically. Furthermore, consumers expect the response time to be less than 5 minutes per grievance.
“Major shifts on large platforms should be seen as an opportunities for distribution. That said, we need to be careful not to judge the very early prototypes too harshly as the platforms are far from complete. I believe Facebook’s recent launch is the beginning of a new application platform for micro application experiences. The fundamental idea is that customers will interact with just enough UI, whether conversational and/or widgets, to be delighted by a service/brand with immediate access to a rich profile and without the complexities of installing a native app, all fueled by mature advertising products. It’s potentially a massive opportunity.” — Aaron Batalion, Partner at Lightspeed Venture Partners
The chatbot uses keywords that users type in the chat line and guesses what they may be looking for. For example, if you own a restaurant that has vegan options on the menu, you might program the word “vegan” into the bot. Then when users type in that word, the return message will include vegan options from the menu or point out the menu section that features these dishes.
Chatbot, when it plays its role as a virtual representative of an enterprise, is widely used by businesses outside of the US, primarily in the UK, The Netherlands, Germany and Australia. Additionally, the usage of this term is quite popular amongst amateur AI enthusiasts willing to spend vast amounts of time on their own intelligent creations (with diverse outcomes).
But Zuckerberg is just getting started. And he is doubling down on his plan to monetize Facebook by delving into the foggy world of artificial intelligence (AI) in order to have computer software programs called bots, take over sales and customer service functions on Facebook's Messenger platform. This has profound consequences not only for Facebook’s bottom line, but for marketers as well.
ALICE – which stands for Artificial Linguistic Internet Computer Entity, an acronym that could have been lifted straight out of an episode of The X-Files – was developed and launched by creator Dr. Richard Wallace way back in the dark days of the early Internet in 1995. (As you can see in the image above, the website’s aesthetic remains virtually unchanged since that time, a powerful reminder of how far web design has come.)
Smart chatbots rely on artificial intelligence when they communicate with users. Instead of pre-prepared answers, the robot responds with adequate suggestions on the topic. In addition, all the words said by the customers are recorded for later processing. However, the Forrester report “The State of Chatbots” points out that artificial intelligence is not a magic and is not yet ready to produce marvelous experiences for users on its own. On the contrary, it requires a huge work:
Fify claims to be an intelligent fashion discovery and transaction bot. “Fify will have memory and personality to behave just as humans. She will behave differently with different people. She will remember one’s taste and preferences. She will be context aware of what is happening in your world. Fify will first talk only about Fynd Fashion and eventually do all sorts of thing related to fashion — discuss trends, alert you about new arrivals, and even gossip about the latest fad of a movie star,” their blog claims.
The term Chatbot is closely related to chat bot and chatterbot. Chatterbot is more popular in relation to chatbot who talk a lot, and is not necessary very intelligent in processing the user answers. Chat bot is used by technical people who consider the word ‘bot’ as a normal term for ‘robotised actions’, and for them ‘chat bot’ is a special kind of bot. The term Chatbot is actually the most popular amongst these three terms and has the broadest meaning.
What began as a televised ad campaign eventually became a fully interactive chatbot developed for PG Tips’ parent company, Unilever (which also happens to own an alarming number of the most commonly known household brands) by London-based agency Ubisend, which specializes in developing bespoke chatbot applications for brands. The aim of the bot was to not only raise brand awareness for PG Tips tea, but also to raise funds for Red Nose Day through the 1 Million Laughs campaign.
Tay, an AI chatbot that learns from previous interaction, caused major controversy due to it being targeted by internet trolls on Twitter. The bot was exploited, and after 16 hours began to send extremely offensive Tweets to users. This suggests that although the bot learnt effectively from experience, adequate protection was not put in place to prevent misuse.
Bots for Messenger are for anyone who's trying to reach people on mobile - no matter how big or small your company or idea is, or what problem you're trying to solve. Whether you're building apps or experiences to share weather updates, confirm reservations at a hotel, or send receipts from a recent purchase, bots make it possible for you to be more personal, more proactive, and more streamlined in the way that you interact with people.