The first formal instantiation of a Turing Test for machine intelligence is a Loebner Prize and has been organized since 1991. In a typical setup, there are three areas: the computer area with typically 3-5 computers, each running a stand-alone version (i.e. not connected with the internet) of the participating chatbot, an area for the human judges, typically four persons, and another area for the ‘confederates’, typically 3-5 voluntary humans, dependent on the number of chatbot participants. The human judges, working on their own terminal separated from one another, engage in a conversation with a human or a computer through the terminal, not knowing whether they are connected to a computer or a human. Then, they simply start to interact. The organizing committee requires that conversations are restricted to a single topic. The task for the human judges is to recognize chatbot responses and distinguish them from conversations with humans. If the judges cannot reliably distinguish the chatbot from the human, the chatbot is said to have passed the test.

Marketer’s Take: If you operate a takeout business or if you want to be the next Domino’s Pizza food delivery service, then Burger King offers an excellent example of how a simple bot can take food or product orders without the need for an expensive mobile app. Its second generation bot will most likely start to predict when you’re hungry and offer discounts on your favorite food order if you purchase in the next 30 minutes. So much for that lean body you’ve always wanted to maintain.

Messenger Bots are created using the new Messenger API that allows a bot to send and receive messages. The Messenger Bots are essentially chat bots that you can talk to from the Messenger app. The conversations will of course be different than those you have with your Facebook friends. These bots are meant to help you get information for example you can ask the CNN bot to tell you give you the current headline news and it will fetch them for you.