Chatbots are used in a diverse fashion, across all verticals and on many different types of channel, e.g. websites, social messaging, etc. In business their application accelerated rapidly in 2019, leading Van Baker, research vice president at Gartner, to predict that: “By 2020, over 50% of medium to large enterprises will have deployed product chatbots."
Insidiously and persistently, Facebook is chipping away at other messaging platforms and moving their users to Facebook Messenger. If they keep it up, by the end of 2017 there will be as many people on Messenger (currently 900 million) as Facebook (1.674 billion). But, counterintuitive as that strategy seems (why bifurcate resources on two fronts) that is all part of Mark Zuckerberg’s avec nous le deluge.
You can ask Besure to find you any type of restaurant imaginable and it will find it for you based on your location. But the only locations it serves, are Copenhagen and San Francisco and nothing in-between (so far). Two great cities for cuisine, but the populations are small and so the coverage is light. You can be sure they expand in the near future.
The issue is only going to get more relevant. Facebook has made a big push with chatbots in its Messenger chat app. The company wants 1.2 billion people on the app to use it for everything from food delivery to shopping. Facebook also wants it to be a customer service utopia, in which people text with bots instead of calling up companies on the phone.
Not only is this bot a saviour when it comes to knowing weather updates in a jiffy, it is very quirky with its replies sometimes. If you love having conversations with a bot, Poncho will entertain you pretty well with his witty and personalised replies for some queries. On my query, see how I was informed that the mighty cat-bot herself had DJ’ed in Bengaluru and loved the crowd!
However, the revelations didn’t stop there. The researchers also learned that the bots had become remarkably sophisticated negotiators in a short period of time, with one bot even attempting to mislead a researcher by demonstrating interest in a particular item so it could gain crucial negotiating leverage at a later stage by willingly “sacrificing” the item in which it had feigned interest, indicating a remarkable level of premeditation and strategic “thinking.”
Have you checked out Facebook Messenger’s official page lately? Well, now you can start building your own bot directly through the platform’s landing page. This method though, may be a little bit more complicated than some of the previous ways we’ve discussed, but there are a lot of resources that Facebook Messenger provides in order to help you accomplish your brand new creation. Through full-fledged guides, case studies, a forum for Facebook developers, and more, you are sure to be a chatbot creating professional in no time.
The idea was to permit Tay to “learn” about the nuances of human conversation by monitoring and interacting with real people online. Unfortunately, it didn’t take long for Tay to figure out that Twitter is a towering garbage-fire of awfulness, which resulted in the Twitter bot claiming that “Hitler did nothing wrong,” using a wide range of colorful expletives, and encouraging casual drug use. While some of Tay’s tweets were “original,” in that Tay composed them itself, many were actually the result of the bot’s “repeat back to me” function, meaning users could literally make the poor bot say whatever disgusting remarks they wanted.
This is where most applications of NLP struggle, and not just chatbots. Any system or application that relies upon a machine’s ability to parse human speech is likely to struggle with the complexities inherent in elements of speech such as metaphors and similes. Despite these considerable limitations, chatbots are becoming increasingly sophisticated, responsive, and more “natural.”
A rapidly growing, benign, form of internet bot is the chatbot. From 2016, when Facebook Messenger allowed developers to place chatbots on their platform, there has been an exponential growth of their use on that forum alone. 30,000 bots were created for Messenger in the first six months, rising to 100,000 by September 2017. Avi Ben Ezra, CTO of SnatchBot, told Forbes that evidence from the use of their chatbot building platform pointed to a near future saving of millions of hours of human labour as 'live chat' on websites was replaced with bots.
Marketer’s Take: This is a good demonstration of how you can add a gaming dimension to your bots. If you’re a marketer that likes to tell stories, then you can design a choose-your-own adventure bot that educates and sells prospective customers that are following along. There are many twists and turns that can be built into a bot like this, so creative marketers will readily take advantage.
Used by marketers to script sequnces of messages, very similar to an Autoresponder sequence. Such sequences can be triggered by user opt-in or the use of keywords within user interactions. After a trigger occurs a sequnce of messages is delivered until the next anticipated user response. Each user response is used in the decision tree to help the chat bot navigate the response sequnces to deliver the correct response message.
Using chatbot builder platforms. You can create a chatbot with the help of services providing all the necessary features and integrations. It can be a good choice for an in-house chatbot serving your team. This option is associated with some disadvantages, including the limited configuration and the dependence on the service. Some popular platforms for building chatbots are:
Chatbot, when it plays its role as a virtual representative of an enterprise, is widely used by businesses outside of the US, primarily in the UK, The Netherlands, Germany and Australia. Additionally, the usage of this term is quite popular amongst amateur AI enthusiasts willing to spend vast amounts of time on their own intelligent creations (with diverse outcomes).
Marketer’s Take: A great example of a chat bot that makes purchasing products and services easy. In its next generation, I expect 1-800-Flowers to ping me on special occasions, send Facebook messages to the recipient automatically, and notify me on Facebook that the flowers have been delivered. The combined digital and physical experience will up the game in the flower delivery business.
Previous generations of chatbots were present on company websites, e.g. Ask Jenn from Alaska Airlines which debuted in 2008 or Expedia's virtual customer service agent which launched in 2011. The newer generation of chatbots includes IBM Watson-powered "Rocky", introduced in February 2017 by the New York City-based e-commerce company Rare Carat to provide information to prospective diamond buyers.
A.L.I.C.E. was written within the frame of Artificial Intelligence Markup Language (AIML), an open standard for creating any kind of chatbot, also developed by Wallace. Most AIML interpreters are offered under a free or open source license. Therefore, many “Alicebot clones” populate the internet, having been created based upon the original implementation of A.L.I.C.E. and its AIML knowledge base. This video shows a speech as given by dr. Wallace about A.L.I.C.E., AIML and the chatbot history in general.
Chatbots are certainly the quickest and most cost-effective way to be able to connect with the largest group of audience available on a single platform viz Facebook. Higher engagement rate than emails this trend is here to stay for a long time if not forever. Good for you, now that you have a proper list of tools that can be used to build chatbots in a snap of a finger. It’s no more a rocket science formula to implement them and let the results surprise you for yourself.
At Facebook’s F8 Developers Conference, Messenger Bots were announced. These bots are being developed by media corporations and retailers alike and very quickly so which raises the question as to what a Messenger bot is and how it’s useful to so many different types of companies. Even more important to know is what these bots mean for the average user, whether or not they will always be safe or can they present a potential threat if they are developed by anyone with malicious intent. Here’s a the answer to all that and more.