But Zuckerberg is just getting started. And he is doubling down on his plan to monetize Facebook by delving into the foggy world of artificial intelligence (AI) in order to have computer software programs called bots, take over sales and customer service functions on Facebook's Messenger platform. This has profound consequences not only for Facebook’s bottom line, but for marketers as well.
Love them or hate them, chatbots are here to stay. Chatbots have become extraordinarily popular in recent years largely due to dramatic advancements in machine learning and other underlying technologies such as natural language processing. Today’s chatbots are smarter, more responsive, and more useful – and we’re likely to see even more of them in the coming years.
Since 2016 when Facebook allows businesses to deliver automated customer support, e-commerce guidance, content and interactive experiences through chatbots, a large variety of chatbots for Facebook Messenger platform were developed.[37] In 2016, Russia-based Tochka Bank launched the world's first Facebook bot for a range of financial services, in particularly including a possibility of making payments. [38] In July 2016, Barclays Africa also launched a Facebook chatbot, making it the first bank to do so in Africa. [39]
In this era of information, businesses are able to take advantage of social media platforms to aid communication between their brand and their customers. Such seamless connectivity allows for a more transparent business exchange between the brand and its consumers. Just a decade ago, direct consumer brand interaction was either relatively impossible, or lengthy and cumbersome at the best. Social media has since then bridged this gap.
However, the revelations didn’t stop there. The researchers also learned that the bots had become remarkably sophisticated negotiators in a short period of time, with one bot even attempting to mislead a researcher by demonstrating interest in a particular item so it could gain crucial negotiating leverage at a later stage by willingly “sacrificing” the item in which it had feigned interest, indicating a remarkable level of premeditation and strategic “thinking.”
To compliment the functionality of bots for Messenger, we're introducing another tool to facilitate more complex conversational experiences, leveraging our learnings with M. The wit.ai Bot Engine enables ongoing training of bots using sample conversations. This enables you to create conversational bots that can automatically chat with users. The wit.ai Bot Engine effectively turns natural language into structured data as a simple way to manage context and drive conversations based on your business or app's goals.
According to Richard Wallace, chatbots development faced three phases over the past 60 years. In the beginning, chatbot only simulated human-human conversations, using canned responses based on keywords, and it had almost no intelligence. Second phase of development was strictly associated with the expansion of Internet, thanks to which a chatbot was widely accessed and chatted with thousands of users. Then, the first commercial chatbot developers appeared. The third wave of chatbots development is combined with advanced technologies such as natural language processing, speech synthesis and real-time rendering videos. It comprises of chatbot appearing within web pages, instant messaging, and virtual worlds.
Sometimes it is hard to discover if a conversational partner on the other end is a real person or a chatbot. In fact, it is getting harder as technology progresses. A well-known way to measure the chatbot intelligence in a more or less objective manner is the so-called Turing Test. This test determines how well a chatbot is capable of appearing like a real person by giving responses indistinguishable from a human’s response.
Chatbot, when it plays its role as a virtual representative of an enterprise, is widely used by businesses outside of the US, primarily in the UK, The Netherlands, Germany and Australia. Additionally, the usage of this term is quite popular amongst amateur AI enthusiasts willing to spend vast amounts of time on their own intelligent creations (with diverse outcomes).
Jabberwacky learns new responses and context based on real-time user interactions, rather than being driven from a static database. Some more recent chatbots also combine real-time learning with evolutionary algorithms that optimise their ability to communicate based on each conversation held. Still, there is currently no general purpose conversational artificial intelligence, and some software developers focus on the practical aspect, information retrieval.
Messenger bots might also be able to revolutionize customer support. Facebook has become a popular platform for brands to interact with their customers. Many times customers will take a complaint to a brand’s Facebook page and have it resolved over chat. A Messenger bot makes it easier for you to get help. The quality of the support will vary but for smaller business that rely on Facebook for sales a bot is going to help them stay ‘online’ 24/7.
×