Since 2016 when Facebook allows businesses to deliver automated customer support, e-commerce guidance, content and interactive experiences through chatbots, a large variety of chatbots for Facebook Messenger platform were developed.[37] In 2016, Russia-based Tochka Bank launched the world's first Facebook bot for a range of financial services, in particularly including a possibility of making payments. [38] In July 2016, Barclays Africa also launched a Facebook chatbot, making it the first bank to do so in Africa. [39]


Human touch. Chatbots, providing an interface similar to human-to-human interaction, are more intuitive and so less difficult to use than a standard banking mobile application. They doesn't require any additional software installation and are more adaptive as able to be personalized during the exploitation by the means of machine learning. Chatbots are instant and so much faster that phone calls, shown to be considered as tedious in some studies. Then they satisfy both speed and personalization requirement while interacting with a bank.
Chatbots are used in a diverse fashion, across all verticals and on many different types of channel, e.g. websites, social messaging, etc. In business their application accelerated rapidly in 2019, leading Van Baker, research vice president at Gartner, to predict that: “By 2020, over 50% of medium to large enterprises will have deployed product chatbots."[17]

The “web-based” solution, which runs on a remote server, is generally able to be reached by the general public through a web page. It constitutes a web page with a chatbot embedded in it, and a text form is the sole interface between the user (you) and the chatbot. Any “upgrades” or improvements to the interface are solely the option and responsibility of the botmaster.

Marketer’s Take: The bot was surprisingly effective yet fell short several times when queries like “Show me Blue Jeans” came with a canned bot response, “Sorry, I didn't find any products for this criteria.” Yet I know they sell “blue jeans”. Still, the bot was one of the best eCommerce bots I’ve seen on the platform thus far, and marketers should study it.
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Yes. Messenger bots are approved by Facebook before being made available inside the Messenger app so you can rest assured that they aren’t trying to steal your identity (or anything else). What’s more is a bot is tied to a Facebook page and a Facebook app making it all the more inconvenient to use for fraudulent activity. That said, don’t exchange private and/or personal information with a bot. Finally, because Messenger doesn’t support credit cards and purchasing just yet, anything you buy will likely be done via a browser with a bot aiding you so far as to place an order. If you want, you can always block a bot.
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