But Zuckerberg is just getting started. And he is doubling down on his plan to monetize Facebook by delving into the foggy world of artificial intelligence (AI) in order to have computer software programs called bots, take over sales and customer service functions on Facebook's Messenger platform. This has profound consequences not only for Facebook’s bottom line, but for marketers as well.
Marketer’s Take: While I didn’t like being directed to a website to finalize my purchase, I understand why Spring decided on this approach given how the Messenger platform was just released. Yet, this may be a sound strategy if you’re looking to augment upselling and cross-selling opportunities or looking for deeper analytics than what Facebook Messenger is providing.
Bots are also used to buy up good seats for concerts, particularly by ticket brokers who resell the tickets. Bots are employed against entertainment event-ticketing sites. The bots are used by ticket brokers to unfairly obtain the best seats for themselves while depriving the general public of also having a chance to obtain the good seats. The bot runs through the purchase process and obtains better seats by pulling as many seats back as it can.
Since the steep rise of available hardware and software platforms lately, nowadays chatbots are available everywhere. Originally, they were very tight to computers, then exchangeable through tapes, discs and floppy discs, but since the Internet era they have been widespread. For example ancient chatbot Eliza is now also available on iPhone, while famous chatbot A.L.I.C.E. is available on Facebook.
What began as a televised ad campaign eventually became a fully interactive chatbot developed for PG Tips’ parent company, Unilever (which also happens to own an alarming number of the most commonly known household brands) by London-based agency Ubisend, which specializes in developing bespoke chatbot applications for brands. The aim of the bot was to not only raise brand awareness for PG Tips tea, but also to raise funds for Red Nose Day through the 1 Million Laughs campaign.
These days, checking the headlines over morning coffee is as much about figuring out if we should be hunkering down in the basement preparing for imminent nuclear annihilation as it is about keeping up with the day’s headlines. Unfortunately, even the most diligent newshounds may find it difficult to distinguish the signal from the noise, which is why NBC launched its NBC Politics Bot on Facebook Messenger shortly before the U.S. presidential election in 2016.
Using chatbot builder platforms. You can create a chatbot with the help of services providing all the necessary features and integrations. It can be a good choice for an in-house chatbot serving your team. This option is associated with some disadvantages, including the limited configuration and the dependence on the service. Some popular platforms for building chatbots are:
In reality, such consumer expectations aren’t met, which thereby exposes a grey area for businesses to take advantage of. Statistically, 93% of businesses do not respond to consumer grievances within the first 5 minutes. This delayed response is directly responsible for a 400% decrease in lead generation. Over time this turns into a surmounting problem for both small and large organizations as they may be overwhelmed with customer grievances or may fail to maintain an online presence 24/7.
Think of a message thread as the place where you connect and interact with your users. Build just one bot, and your experience is available on all platforms where Messenger exists, including iOS, Android, and web. It also removes the friction of your users having to download one more app, on top of all the apps they already have and may not use, given Messenger is now used by 900 million people every month.