Since 2016 when Facebook allows businesses to deliver automated customer support, e-commerce guidance, content and interactive experiences through chatbots, a large variety of chatbots for Facebook Messenger platform were developed. In 2016, Russia-based Tochka Bank launched the world's first Facebook bot for a range of financial services, in particularly including a possibility of making payments.  In July 2016, Barclays Africa also launched a Facebook chatbot, making it the first bank to do so in Africa. 
Marketer’s Take: This is a good demonstration of how you can add a gaming dimension to your bots. If you’re a marketer that likes to tell stories, then you can design a choose-your-own adventure bot that educates and sells prospective customers that are following along. There are many twists and turns that can be built into a bot like this, so creative marketers will readily take advantage.
“It’s hard to balance that urge to just dogpile the latest thing when you’re feeling like there’s a land grab or gold rush about to happen all around you and that you might get left behind. But in the end quality wins out. Everyone will be better off if there’s laser focus on building great bot products that are meaningfully differentiated.” — Ryan Block, Cofounder of Begin.com
With an unprecedented increase in the number of people using messaging apps today, and the advancements in Artificial Intelligence, Machine Learning and Natural Language Processing (NLP) technologies, the rise of chat bots seems to have been inevitable. Research shows that the number of people using chat apps has surpassed the number of those using social networking apps, which is believable yet surprising!
Chatbots – also known as “conversational agents” – are software applications that mimic written or spoken human speech for the purposes of simulating a conversation or interaction with a real person. There are two primary ways chatbots are offered to visitors: via web-based applications or standalone apps. Today, chatbots are used most commonly in the customer service space, assuming roles traditionally performed by living, breathing human beings such as Tier-1 support operatives and customer satisfaction reps.
Facebook Messenger claims to have recently hit the much coveted ‘billion’ with 1.2 billion users on the platform. Last year, at Facebook’s Developer Conference, F8, the support for bots on Messenger platform was unveiled. And since then, developers from around the world have been working to leverage the next-gen technology. There are more than 100,000 bots available on Messenger today. David Marcus, Messenger’s CEO, states that the number of messages sent between businesses and customers has reached to 2 billion a month.
In one particularly striking example of how this rather limited bot has made a major impact, U-Report sent a poll to users in Liberia about whether teachers were coercing students into sex in exchange for better grades. Approximately 86% of the 13,000 Liberian children U-Report polled responded that their teachers were engaged in this despicable practice, which resulted in a collaborative project between UNICEF and Liberia’s Minister of Education to put an end to it.
Reports of political interferences in recent elections, including the 2016 US and 2017 UK general elections, have set the notion of botting being more prevalent because of the ethics that is challenged between the bot’s design and the bot’s designer. According to Emilio Ferrara, a computer scientist from the University of Southern California reporting on Communications of the ACM, the lack of resources available to implement fact-checking and information verification results in the large volumes of false reports and claims made on these bots in social media platforms. In the case of Twitter, most of these bots are programmed with searching filter capabilities that target key words and phrases that reflect in favor and against political agendas and retweet them. While the attention of bots is programmed to spread unverified information throughout the social media platform, it is a challenge that programmers face in the wake of a hostile political climate. Binary functions are designated to the programs and using an Application Program interface embedded in the social media website executes the functions tasked. The Bot Effect is what Ferrera reports as when the socialization of bots and human users creates a vulnerability to the leaking of personal information and polarizing influences outside the ethics of the bot’s code. According to Guillory Kramer in his study, he observes the behavior of emotionally volatile users and the impact the bots have on the users, altering the perception of reality.
Automated customer support with smart businesses chatbots. ActiveChat is an omnichannel chatbot platform for natural language customer support. Using this platform you can seamlessly integrate with CRM and CMS and make more sales with e-commerce integrations. “We provide you with everything you need to build great chatbots. Conversational design with Visual Bot Architect is easy as building with LEGO blocks”, claims ActiveChat.
The word bot, in Internet sense, is a short form of robot and originates from XX century. The modern use of the word bot has curious affinities with earlier uses, e.g. “parasitical worm or maggot” (1520s), of unknown origin; and Australian-New Zealand slang “worthless, troublesome person” (World War I -era). The method of minting new slang by clipping the heads off respectable words does not seem to be old or widespread in English. Examples: za from pizza, zels from pretzels, rents from parents, are American English student or teen slang and seem to date back no further than late 1960s.
Chatbots are certainly the quickest and most cost-effective way to be able to connect with the largest group of audience available on a single platform viz Facebook. Higher engagement rate than emails this trend is here to stay for a long time if not forever. Good for you, now that you have a proper list of tools that can be used to build chatbots in a snap of a finger. It’s no more a rocket science formula to implement them and let the results surprise you for yourself.
Insidiously and persistently, Facebook is chipping away at other messaging platforms and moving their users to Facebook Messenger. If they keep it up, by the end of 2017 there will be as many people on Messenger (currently 900 million) as Facebook (1.674 billion). But, counterintuitive as that strategy seems (why bifurcate resources on two fronts) that is all part of Mark Zuckerberg’s avec nous le deluge.
By relentless understanding of marketer needs, Zuckerberg has managed to convince marketers to move gigantic budgets from traditional advertising to Facebook in just a few years. As proof, according to eMarketer, digital ad spending will surpass TV Ad spending by early next year. In just a few more years, marketing budgets will be predominantly digital, while traditional TV and Radio advertising will follow in the red ink drenched footsteps of newspaper ads.
The “web-based” solution, which runs on a remote server, is generally able to be reached by the general public through a web page. It constitutes a web page with a chatbot embedded in it, and a text form is the sole interface between the user (you) and the chatbot. Any “upgrades” or improvements to the interface are solely the option and responsibility of the botmaster.
Fify claims to be an intelligent fashion discovery and transaction bot. “Fify will have memory and personality to behave just as humans. She will behave differently with different people. She will remember one’s taste and preferences. She will be context aware of what is happening in your world. Fify will first talk only about Fynd Fashion and eventually do all sorts of thing related to fashion — discuss trends, alert you about new arrivals, and even gossip about the latest fad of a movie star,” their blog claims.
This is an enterprise-level, fully-managed bot provider, meaning you tell them what you want and they’ll build it for you. Their clients include top brands in range of industries, but especially in retail and CPG (consumer packaged goods) companies. This is probably because their chatbots can catalog and host a view of products within the chat itself, making it a favorite of beauty companies like Vichy, Covergirl and L’Oreal. Automat also integrates with Hootsuite Inbox using the Facebook Messenger handover protocol.