This form of artificial intelligence was first developed by MIT Professor Joseph Weizenbaum in the 1960’s and named ELIZA. It wasn’t until 2011, when chatbots had a resurgence with the inception of WeChat in China. Customers could create chatbots on this platform and interact with one another seamlessly. In 2016, Facebook introduced its own chatbots which paved the way for this form of artificial intelligence to enter and interact with mainstream media consumption.
Insidiously and persistently, Facebook is chipping away at other messaging platforms and moving their users to Facebook Messenger. If they keep it up, by the end of 2017 there will be as many people on Messenger (currently 900 million) as Facebook (1.674 billion). But, counterintuitive as that strategy seems (why bifurcate resources on two fronts) that is all part of Mark Zuckerberg’s avec nous le deluge.
“There is hope that consumers will be keen on experimenting with bots to make things happen for them. It used to be like that in the mobile app world 4+ years ago. When somebody told you back then… ‘I have built an app for X’… You most likely would give it a try. Now, nobody does this. It is probably too late to build an app company as an indie developer. But with bots… consumers’ attention spans are hopefully going to be wide open/receptive again!” — Niko Bonatsos, Managing Director at General Catalyst
Enter Roof Ai, a chatbot that helps real-estate marketers to automate interacting with potential leads and lead assignment via social media. The bot identifies potential leads via Facebook, then responds almost instantaneously in a friendly, helpful, and conversational tone that closely resembles that of a real person. Based on user input, Roof Ai prompts potential leads to provide a little more information, before automatically assigning the lead to a sales agent.
Unfortunately, my mom can’t really engage in meaningful conversations anymore, but many people suffering with dementia retain much of their conversational abilities as their illness progresses. However, the shame and frustration that many dementia sufferers experience often make routine, everyday talks with even close family members challenging. That’s why Russian technology company Endurance developed its companion chatbot.
Have you checked out Facebook Messenger’s official page lately? Well, now you can start building your own bot directly through the platform’s landing page. This method though, may be a little bit more complicated than some of the previous ways we’ve discussed, but there are a lot of resources that Facebook Messenger provides in order to help you accomplish your brand new creation. Through full-fledged guides, case studies, a forum for Facebook developers, and more, you are sure to be a chatbot creating professional in no time.
Smart chatbots rely on artificial intelligence when they communicate with users. Instead of pre-prepared answers, the robot responds with adequate suggestions on the topic. In addition, all the words said by the customers are recorded for later processing. However, the Forrester report “The State of Chatbots” points out that artificial intelligence is not a magic and is not yet ready to produce marvelous experiences for users on its own. On the contrary, it requires a huge work:
According to Richard Wallace, chatbots development faced three phases over the past 60 years. In the beginning, chatbot only simulated human-human conversations, using canned responses based on keywords, and it had almost no intelligence. Second phase of development was strictly associated with the expansion of Internet, thanks to which a chatbot was widely accessed and chatted with thousands of users. Then, the first commercial chatbot developers appeared. The third wave of chatbots development is combined with advanced technologies such as natural language processing, speech synthesis and real-time rendering videos. It comprises of chatbot appearing within web pages, instant messaging, and virtual worlds.
Amplify your Facebook advertising, content reach and customer service by using this one of the best messenger marketing tools will surely do your business good. Formerly known as ChattyPeople, this bot tool can be easily integrated without any coding knowledge. MobileMonkey integrates with tools such as Shopify you can monetize your fan page in simpler ways than you thought.
“It’s hard to balance that urge to just dogpile the latest thing when you’re feeling like there’s a land grab or gold rush about to happen all around you and that you might get left behind. But in the end quality wins out. Everyone will be better off if there’s laser focus on building great bot products that are meaningfully differentiated.” — Ryan Block, Cofounder of Begin.com
The term Chatbot is closely related to chat bot and chatterbot. Chatterbot is more popular in relation to chatbot who talk a lot, and is not necessary very intelligent in processing the user answers. Chat bot is used by technical people who consider the word ‘bot’ as a normal term for ‘robotised actions’, and for them ‘chat bot’ is a special kind of bot. The term Chatbot is actually the most popular amongst these three terms and has the broadest meaning.
Marketer’s Take: A great example of a chat bot that makes purchasing products and services easy. In its next generation, I expect 1-800-Flowers to ping me on special occasions, send Facebook messages to the recipient automatically, and notify me on Facebook that the flowers have been delivered. The combined digital and physical experience will up the game in the flower delivery business.
What began as a televised ad campaign eventually became a fully interactive chatbot developed for PG Tips’ parent company, Unilever (which also happens to own an alarming number of the most commonly known household brands) by London-based agency Ubisend, which specializes in developing bespoke chatbot applications for brands. The aim of the bot was to not only raise brand awareness for PG Tips tea, but also to raise funds for Red Nose Day through the 1 Million Laughs campaign.
Streamchat is one of the most basic chatbot tools out there. It’s meant to be used for simple automations and autoresponders, like out-of-office replies or “We’ll get back to you as soon as we can!” messages, rather than for managing a broader workflow. It’s quick to implement and easy to start with if you’re just dipping your toes into the chatbot waters.