There is a lot of hype surrounding chatbots, and they are quickly becoming a standard part of any digital marketing strategy. Chatbots bots are very versatile services, and when setup correctly, can help customers answer questions and fulfill an array of tasks. Chatbots may sound like an intimidating obstacle, but with the right preparation and guidance, they can become tools that help you monetize your social media pages. I’ve put together a guide to help you understand the benefits of chatbots, how they work, and how to build your own chatbot online for your brand.
To compliment the functionality of bots for Messenger, we're introducing another tool to facilitate more complex conversational experiences, leveraging our learnings with M. The wit.ai Bot Engine enables ongoing training of bots using sample conversations. This enables you to create conversational bots that can automatically chat with users. The wit.ai Bot Engine effectively turns natural language into structured data as a simple way to manage context and drive conversations based on your business or app's goals.
This is where most applications of NLP struggle, and not just chatbots. Any system or application that relies upon a machine’s ability to parse human speech is likely to struggle with the complexities inherent in elements of speech such as metaphors and similes. Despite these considerable limitations, chatbots are becoming increasingly sophisticated, responsive, and more “natural.”
One of the key advantages of Roof Ai is that it allows real-estate agents to respond to user queries immediately, regardless of whether a customer service rep or sales agent is available to help. This can have a dramatic impact on conversion rates. It also eliminates potential leads slipping through an agent’s fingers due to missing a Facebook message or failing to respond quickly enough.
24/7 digital support. An instant and always accessible assistant is assumed by the more and more digital consumer of the new era. Unlike humans, chatbots once developed and installed don't have a limited workdays, holidays or weekends and are ready to attend queries at any hour of the day. It helps to the customer to avoid waiting of a company's agent to be available. Thus, the customer doesn't have to wait for the company executive to help them. This also lets companies keep an eye on the traffic during the non-working hours and reach out to them later.
“There is hope that consumers will be keen on experimenting with bots to make things happen for them. It used to be like that in the mobile app world 4+ years ago. When somebody told you back then… ‘I have built an app for X’… You most likely would give it a try. Now, nobody does this. It is probably too late to build an app company as an indie developer. But with bots… consumers’ attention spans are hopefully going to be wide open/receptive again!” — Niko Bonatsos, Managing Director at General Catalyst
There are lots of free chatbot building tools such as the one I run that offer the ability to setup a bot and connect it to facebook. You won’t require any coding knowledge, and you can sign up using your Facebook account. Once you’ve set up a free account you can start creating your chatbot. Make sure you keep these tips in mind when building your bot:
“Beware though, bots have the illusion of simplicity on the front end but there are many hurdles to overcome to create a great experience. So much work to be done. Analytics, flow optimization, keeping up with ever changing platforms that have no standard. For deeper integrations and real commerce like Assist powers, you have error checking, integrations to APIs, routing and escalation to live human support, understanding NLP, no back buttons, no home button, etc etc. We have to unlearn everything we learned the past 20 years to create an amazing experience in this new browser.” — Shane Mac, CEO of Assist
Malicious chatbots are frequently used to fill chat rooms with spam and advertisements, by mimicking human behavior and conversations or to entice people into revealing personal information, such as bank account numbers. They are commonly found on Yahoo! Messenger, Windows Live Messenger, AOL Instant Messenger and other instant messaging protocols. There has also been a published report of a chatbot used in a fake personal ad on a dating service's website.
Properly building a chatbot will help you change the way consumers interact with your brand, increasing customer satisfaction and monetizing your social media platforms at the same time. By following the tips outlined above you will be able to create a chatbot that is line with your brand and that best portrays your company as a whole and you don't have to be a chatbot expert to get started.
In reality, such consumer expectations aren’t met, which thereby exposes a grey area for businesses to take advantage of. Statistically, 93% of businesses do not respond to consumer grievances within the first 5 minutes. This delayed response is directly responsible for a 400% decrease in lead generation. Over time this turns into a surmounting problem for both small and large organizations as they may be overwhelmed with customer grievances or may fail to maintain an online presence 24/7.
In one particularly striking example of how this rather limited bot has made a major impact, U-Report sent a poll to users in Liberia about whether teachers were coercing students into sex in exchange for better grades. Approximately 86% of the 13,000 Liberian children U-Report polled responded that their teachers were engaged in this despicable practice, which resulted in a collaborative project between UNICEF and Liberia’s Minister of Education to put an end to it.
Think of a message thread as the place where you connect and interact with your users. Build just one bot, and your experience is available on all platforms where Messenger exists, including iOS, Android, and web. It also removes the friction of your users having to download one more app, on top of all the apps they already have and may not use, given Messenger is now used by 900 million people every month.