ALICE – which stands for Artificial Linguistic Internet Computer Entity, an acronym that could have been lifted straight out of an episode of The X-Files – was developed and launched by creator Dr. Richard Wallace way back in the dark days of the early Internet in 1995. (As you can see in the image above, the website’s aesthetic remains virtually unchanged since that time, a powerful reminder of how far web design has come.)
Sometimes it is hard to discover if a conversational partner on the other end is a real person or a chatbot. In fact, it is getting harder as technology progresses. A well-known way to measure the chatbot intelligence in a more or less objective manner is the so-called Turing Test. This test determines how well a chatbot is capable of appearing like a real person by giving responses indistinguishable from a human’s response.
Insidiously and persistently, Facebook is chipping away at other messaging platforms and moving their users to Facebook Messenger. If they keep it up, by the end of 2017 there will be as many people on Messenger (currently 900 million) as Facebook (1.674 billion). But, counterintuitive as that strategy seems (why bifurcate resources on two fronts) that is all part of Mark Zuckerberg’s avec nous le deluge.
Chatbot, when it plays its role as a virtual representative of an enterprise, is widely used by businesses outside of the US, primarily in the UK, The Netherlands, Germany and Australia. Additionally, the usage of this term is quite popular amongst amateur AI enthusiasts willing to spend vast amounts of time on their own intelligent creations (with diverse outcomes).
There is a lot of hype surrounding chatbots, and they are quickly becoming a standard part of any digital marketing strategy. Chatbots bots are very versatile services, and when setup correctly, can help customers answer questions and fulfill an array of tasks. Chatbots may sound like an intimidating obstacle, but with the right preparation and guidance, they can become tools that help you monetize your social media pages. I’ve put together a guide to help you understand the benefits of chatbots, how they work, and how to build your own chatbot online for your brand.
Increases sales, reduce costs and automates support—that what ChatFuel claims to come with. Qualify your leads and engage with prospects on a 24X7 basis. Automate sales or connect warm leads to a sales representative in a live chat. With ChatFuel, you can share content with the followers and subscribers while they interact with your brand over Facebook Messenger. This tool takes about 7 minutes to come up with a fully functional bot.
Marketer’s Take: While I didn’t like being directed to a website to finalize my purchase, I understand why Spring decided on this approach given how the Messenger platform was just released. Yet, this may be a sound strategy if you’re looking to augment upselling and cross-selling opportunities or looking for deeper analytics than what Facebook Messenger is providing.